Growth by science
Growth by science
Growth by science
The marketing experimentation and measurement platform that empowers e-commerce brands to measure the true impact of marketing efforts.
The marketing experimentation and measurement platform that empowers e-commerce brands to measure the true impact of marketing efforts.
Trusted by
Our methodology
Our methodology
Our methodology
Geo Incrementality Testing
Geo Incrementality Testing
By selecting comparable geographic areas, WorkMagic helps brands create test and control groups for in-market experiments, measuring the actual impact of marketing channels or campaigns.
Incrementality-based Attribution
Incrementality-based Attribution
Incrementality-based Attribution
By automatically running incrementality tests and refining data-driven attribution models with test results, WorkMagic provides the most accurate and reliable measurement of your marketing performance.
Incrementality-calibrated MMM
Incrementality-calibrated MMM
Beyond measurement, WorkMagic calibrates MMM with incrementality testing, providing actionable insights that help brands optimize media budgets across channels and refine strategies for profitable growth.
What sets us apart
Fully Automated Incrementality Testing
Unlike other solutions that require manual configurations and back-and-forth adjustments, WorkMagic automates the entire testing process, from eligibility checking to test design, hold-out setup, and result calibration.
Measure Marketing Halo Effect
WorkMagic measures the true impact of marketing efforts on all sales channels, including not just DTC but also its halo effect on Amazon, wholesale, retail, and more.
Seamless and Easy Onboarding
Setup takes just a few clicks, with WorkMagic's integration with Shopify for first-party tracking and other data sources like marketing channels and marketplaces. Brands can finish account setup in 10 minutes and launch the first test in a week.
The Only Incrementality-Calibrated Attribution & MMM
WorkMagic is the only platform that calibrates attribution and Media Mix Model (MMM) models with incrementality tests, providing enhanced accuracy, greater granularity, and truly actionable insights for your brand.
Actionable Insights for Budget Allocation
Beyond measurement, WorkMagic provides insights about the optimal daily ad spending for each marketing channel, as well as the budget allocation strategies to drive sales, iROAS, and profitable ad spending—all based on the accurate incrementality testing results for success.
What sets us apart
Fully Automated Incrementality Testing
Unlike other solutions that require manual configurations and back-and-forth adjustments, WorkMagic automates the entire testing process, from eligibility checking to test design, hold-out setup, and result calibration.
Measure Marketing Halo Effect
WorkMagic measures the true impact of marketing efforts on all sales channels, including not just DTC but also its halo effect on Amazon, wholesale, retail, and more.
Seamless and Easy Onboarding
Setup takes just a few clicks, with WorkMagic's integration with Shopify for first-party tracking and other data sources like marketing channels and marketplaces. Brands can finish account setup in 10 minutes and launch the first test in a week.
The Only Incrementality-Calibrated Attribution & MMM
WorkMagic is the only platform that calibrates attribution and Media Mix Model (MMM) models with incrementality tests, providing enhanced accuracy, greater granularity, and truly actionable insights for your brand.
Actionable Insights for Budget Allocation
Beyond measurement, WorkMagic provides insights about the optimal daily ad spending for each marketing channel, as well as the budget allocation strategies to drive sales, iROAS, and profitable ad spending—all based on the accurate incrementality testing results for success.
What sets us apart
Fully Automated Incrementality Testing
Unlike other solutions that require manual configurations and back-and-forth adjustments, WorkMagic automates the entire testing process, from eligibility checking to test design, hold-out setup, and result calibration.
Measure Marketing Halo Effect
WorkMagic measures the true impact of marketing efforts on all sales channels, including not just DTC but also its halo effect on Amazon, wholesale, retail, and more.
Seamless and Easy Onboarding
Setup takes just a few clicks, with WorkMagic's integration with Shopify for first-party tracking and other data sources like marketing channels and marketplaces. Brands can finish account setup in 10 minutes and launch the first test in a week.
The Only Incrementality-Calibrated Attribution & MMM
WorkMagic is the only platform that calibrates attribution and Media Mix Model (MMM) models with incrementality tests, providing enhanced accuracy, greater granularity, and truly actionable insights for your brand.
Actionable Insights for Budget Allocation
Beyond measurement, WorkMagic provides insights about the optimal daily ad spending for each marketing channel, as well as the budget allocation strategies to drive sales, iROAS, and profitable ad spending—all based on the accurate incrementality testing results for success.
How does WorkMagic work
How does WorkMagic work
How does WorkMagic work
Estimated Time: 10-20 minutes
Plus 24-48 hours for data to be fully loaded
Connect accounts
Get started with a quick and straightforward onboarding experience that lets you connect your store and all marketing and sales channels within the WorkMagic platform. No coding or tech team support is required if you use the Shopify storefront.
Schedule incrementality test
Run and monitor incrementality tests
Review test results and calibrate attribution model
Estimated Time: 10-20 minutes
Plus 24-48 hours for data to be fully loaded
Connect accounts
Get started with a quick and straightforward onboarding experience that lets you connect your store and all marketing and sales channels within the WorkMagic platform. No coding or tech team support is required if you use the Shopify storefront.
Schedule incrementality test
Run and monitor incrementality tests
Review test results and calibrate attribution model
Estimated Time: 10-20 minutes
Plus 24-48 hours for data to be fully loaded
Connect accounts
Get started with a quick and straightforward onboarding experience that lets you connect your store and all marketing and sales channels within the WorkMagic platform. No coding or tech team support is required if you use the Shopify storefront.
Schedule incrementality test
Run and monitor incrementality tests
Review test results and calibrate attribution model
Customers win with WorkMagic
Customers win with WorkMagic
Customers win with WorkMagic
25%
Increase in MER
25%
Increase in MER
29%
Increase in ROAS
29%
Increase in ROAS
25%
Decrease in CAC
25%
Decrease in CAC
See what our users are saying
See what our users are saying
See what our users are saying
5.0 on Shopify
Sib Mahapatra, Co-founder of Branch Furniture
WorkMagic has been an incredible partner in helping to understand the incrementality of our marketing campaigns at a fundamental level. The insights gained from our Meta incrementality test have been a game-changer for our marketing approach.
John Peters, Director of Amberjack
WorkMagic is the first player I've seen pair an attribution model that's customized to a brand with incrementality testing. It has helped us significantly improve our confidence in attribution.
Kieran Mathew, GM & Partner of Equip Foods
Super excited about WorkMagic, we have not found a tool that can provide us with even semi-accurate attribution by channel, not to mention sharing insight on incrementality and halo-effect. Work Magic ticks all these boxes with a best-in-class margin of error
Bryan Cano, Head of Marketing of True Classic
By running a test with WorkMagic, we not only uncovered TikTok’s incremental impact on our DTC site but also revealed its halo effect on Amazon. This discovery fundamentally shifts how we view TikTok—as a scalable, high-impact channel.
Rob Varon, Director of Marketing, Jordan Craig
Jordan Craig chose to sign on with WorkMagic because their team knows how to measure both attribution and incrementality. When profit is your North Star, it’s essential to avoid wasting money on ineffective channels. WorkMagic enables us to make the best decisions for our profitable growth.
Alex Edelstein, VP of Marketing, Graza
WorkMagic has allowed us to validate assumptions about our marketing mix and get better visibility into the true incrementality of campaigns and tactics. The team has been extremely hands on and supportive in not only launching incrementality tests but also interpreting the key takeaways.
Sib Mahapatra, Co-founder of Branch Furniture
WorkMagic has been an incredible partner in helping to understand the incrementality of our marketing campaigns at a fundamental level. The insights gained from our Meta incrementality test have been a game-changer for our marketing approach.
John Peters, Director of Amberjack
WorkMagic is the first player I've seen pair an attribution model that's customized to a brand with incrementality testing. It has helped us significantly improve our confidence in attribution.
Kieran Mathew, GM & Partner of Equip Foods
Super excited about WorkMagic, we have not found a tool that can provide us with even semi-accurate attribution by channel, not to mention sharing insight on incrementality and halo-effect. Work Magic ticks all these boxes with a best-in-class margin of error
Bryan Cano, Head of Marketing of True Classic
By running a test with WorkMagic, we not only uncovered TikTok’s incremental impact on our DTC site but also revealed its halo effect on Amazon. This discovery fundamentally shifts how we view TikTok—as a scalable, high-impact channel.
Rob Varon, Director of Marketing, Jordan Craig
Jordan Craig chose to sign on with WorkMagic because their team knows how to measure both attribution and incrementality. When profit is your North Star, it’s essential to avoid wasting money on ineffective channels. WorkMagic enables us to make the best decisions for our profitable growth.
Alex Edelstein, VP of Marketing, Graza
WorkMagic has allowed us to validate assumptions about our marketing mix and get better visibility into the true incrementality of campaigns and tactics. The team has been extremely hands on and supportive in not only launching incrementality tests but also interpreting the key takeaways.
Sib Mahapatra, Co-founder of Branch Furniture
WorkMagic has been an incredible partner in helping to understand the incrementality of our marketing campaigns at a fundamental level. The insights gained from our Meta incrementality test have been a game-changer for our marketing approach.
John Peters, Director of Amberjack
WorkMagic is the first player I've seen pair an attribution model that's customized to a brand with incrementality testing. It has helped us significantly improve our confidence in attribution.
Kieran Mathew, GM & Partner of Equip Foods
Super excited about WorkMagic, we have not found a tool that can provide us with even semi-accurate attribution by channel, not to mention sharing insight on incrementality and halo-effect. Work Magic ticks all these boxes with a best-in-class margin of error
Bryan Cano, Head of Marketing of True Classic
By running a test with WorkMagic, we not only uncovered TikTok’s incremental impact on our DTC site but also revealed its halo effect on Amazon. This discovery fundamentally shifts how we view TikTok—as a scalable, high-impact channel.
Rob Varon, Director of Marketing, Jordan Craig
Jordan Craig chose to sign on with WorkMagic because their team knows how to measure both attribution and incrementality. When profit is your North Star, it’s essential to avoid wasting money on ineffective channels. WorkMagic enables us to make the best decisions for our profitable growth.
Alex Edelstein, VP of Marketing, Graza
WorkMagic has allowed us to validate assumptions about our marketing mix and get better visibility into the true incrementality of campaigns and tactics. The team has been extremely hands on and supportive in not only launching incrementality tests but also interpreting the key takeaways.
Sib Mahapatra, Co-founder of Branch Furniture
WorkMagic has been an incredible partner in helping to understand the incrementality of our marketing campaigns at a fundamental level. The insights gained from our Meta incrementality test have been a game-changer for our marketing approach.
John Peters, Director of Amberjack
WorkMagic is the first player I've seen pair an attribution model that's customized to a brand with incrementality testing. It has helped us significantly improve our confidence in attribution.
Kieran Mathew, GM & Partner of Equip Foods
Super excited about WorkMagic, we have not found a tool that can provide us with even semi-accurate attribution by channel, not to mention sharing insight on incrementality and halo-effect. Work Magic ticks all these boxes with a best-in-class margin of error
Bryan Cano, Head of Marketing of True Classic
By running a test with WorkMagic, we not only uncovered TikTok’s incremental impact on our DTC site but also revealed its halo effect on Amazon. This discovery fundamentally shifts how we view TikTok—as a scalable, high-impact channel.
Rob Varon, Director of Marketing, Jordan Craig
Jordan Craig chose to sign on with WorkMagic because their team knows how to measure both attribution and incrementality. When profit is your North Star, it’s essential to avoid wasting money on ineffective channels. WorkMagic enables us to make the best decisions for our profitable growth.
Alex Edelstein, VP of Marketing, Graza
WorkMagic has allowed us to validate assumptions about our marketing mix and get better visibility into the true incrementality of campaigns and tactics. The team has been extremely hands on and supportive in not only launching incrementality tests but also interpreting the key takeaways.
Sib Mahapatra, Co-founder of Branch Furniture
WorkMagic has been an incredible partner in helping to understand the incrementality of our marketing campaigns at a fundamental level. The insights gained from our Meta incrementality test have been a game-changer for our marketing approach.
John Peters, Director of Amberjack
WorkMagic is the first player I've seen pair an attribution model that's customized to a brand with incrementality testing. It has helped us significantly improve our confidence in attribution.
Kieran Mathew, GM & Partner of Equip Foods
Super excited about WorkMagic, we have not found a tool that can provide us with even semi-accurate attribution by channel, not to mention sharing insight on incrementality and halo-effect. Work Magic ticks all these boxes with a best-in-class margin of error
Bryan Cano, Head of Marketing of True Classic
By running a test with WorkMagic, we not only uncovered TikTok’s incremental impact on our DTC site but also revealed its halo effect on Amazon. This discovery fundamentally shifts how we view TikTok—as a scalable, high-impact channel.
Rob Varon, Director of Marketing, Jordan Craig
Jordan Craig chose to sign on with WorkMagic because their team knows how to measure both attribution and incrementality. When profit is your North Star, it’s essential to avoid wasting money on ineffective channels. WorkMagic enables us to make the best decisions for our profitable growth.
Alex Edelstein, VP of Marketing, Graza
WorkMagic has allowed us to validate assumptions about our marketing mix and get better visibility into the true incrementality of campaigns and tactics. The team has been extremely hands on and supportive in not only launching incrementality tests but also interpreting the key takeaways.
Sib Mahapatra, Co-founder of Branch Furniture
WorkMagic has been an incredible partner in helping to understand the incrementality of our marketing campaigns at a fundamental level. The insights gained from our Meta incrementality test have been a game-changer for our marketing approach.
John Peters, Director of Amberjack
WorkMagic is the first player I've seen pair an attribution model that's customized to a brand with incrementality testing. It has helped us significantly improve our confidence in attribution.
Kieran Mathew, GM & Partner of Equip Foods
Super excited about WorkMagic, we have not found a tool that can provide us with even semi-accurate attribution by channel, not to mention sharing insight on incrementality and halo-effect. Work Magic ticks all these boxes with a best-in-class margin of error
Bryan Cano, Head of Marketing of True Classic
By running a test with WorkMagic, we not only uncovered TikTok’s incremental impact on our DTC site but also revealed its halo effect on Amazon. This discovery fundamentally shifts how we view TikTok—as a scalable, high-impact channel.
Rob Varon, Director of Marketing, Jordan Craig
Jordan Craig chose to sign on with WorkMagic because their team knows how to measure both attribution and incrementality. When profit is your North Star, it’s essential to avoid wasting money on ineffective channels. WorkMagic enables us to make the best decisions for our profitable growth.
Alex Edelstein, VP of Marketing, Graza
WorkMagic has allowed us to validate assumptions about our marketing mix and get better visibility into the true incrementality of campaigns and tactics. The team has been extremely hands on and supportive in not only launching incrementality tests but also interpreting the key takeaways.
Sib Mahapatra, Co-founder of Branch Furniture
WorkMagic has been an incredible partner in helping to understand the incrementality of our marketing campaigns at a fundamental level. The insights gained from our Meta incrementality test have been a game-changer for our marketing approach.
John Peters, Director of Amberjack
WorkMagic is the first player I've seen pair an attribution model that's customized to a brand with incrementality testing. It has helped us significantly improve our confidence in attribution.
Kieran Mathew, GM & Partner of Equip Foods
Super excited about WorkMagic, we have not found a tool that can provide us with even semi-accurate attribution by channel, not to mention sharing insight on incrementality and halo-effect. Work Magic ticks all these boxes with a best-in-class margin of error
Bryan Cano, Head of Marketing of True Classic
By running a test with WorkMagic, we not only uncovered TikTok’s incremental impact on our DTC site but also revealed its halo effect on Amazon. This discovery fundamentally shifts how we view TikTok—as a scalable, high-impact channel.
Rob Varon, Director of Marketing, Jordan Craig
Jordan Craig chose to sign on with WorkMagic because their team knows how to measure both attribution and incrementality. When profit is your North Star, it’s essential to avoid wasting money on ineffective channels. WorkMagic enables us to make the best decisions for our profitable growth.
Alex Edelstein, VP of Marketing, Graza
WorkMagic has allowed us to validate assumptions about our marketing mix and get better visibility into the true incrementality of campaigns and tactics. The team has been extremely hands on and supportive in not only launching incrementality tests but also interpreting the key takeaways.
Sib Mahapatra, Co-founder of Branch Furniture
WorkMagic has been an incredible partner in helping to understand the incrementality of our marketing campaigns at a fundamental level. The insights gained from our Meta incrementality test have been a game-changer for our marketing approach.
John Peters, Director of Amberjack
WorkMagic is the first player I've seen pair an attribution model that's customized to a brand with incrementality testing. It has helped us significantly improve our confidence in attribution.
Kieran Mathew, GM & Partner of Equip Foods
Super excited about WorkMagic, we have not found a tool that can provide us with even semi-accurate attribution by channel, not to mention sharing insight on incrementality and halo-effect. Work Magic ticks all these boxes with a best-in-class margin of error
Bryan Cano, Head of Marketing of True Classic
By running a test with WorkMagic, we not only uncovered TikTok’s incremental impact on our DTC site but also revealed its halo effect on Amazon. This discovery fundamentally shifts how we view TikTok—as a scalable, high-impact channel.
Rob Varon, Director of Marketing, Jordan Craig
Jordan Craig chose to sign on with WorkMagic because their team knows how to measure both attribution and incrementality. When profit is your North Star, it’s essential to avoid wasting money on ineffective channels. WorkMagic enables us to make the best decisions for our profitable growth.
Alex Edelstein, VP of Marketing, Graza
WorkMagic has allowed us to validate assumptions about our marketing mix and get better visibility into the true incrementality of campaigns and tactics. The team has been extremely hands on and supportive in not only launching incrementality tests but also interpreting the key takeaways.
Sib Mahapatra, Co-founder of Branch Furniture
WorkMagic has been an incredible partner in helping to understand the incrementality of our marketing campaigns at a fundamental level. The insights gained from our Meta incrementality test have been a game-changer for our marketing approach.
John Peters, Director of Amberjack
WorkMagic is the first player I've seen pair an attribution model that's customized to a brand with incrementality testing. It has helped us significantly improve our confidence in attribution.
Kieran Mathew, GM & Partner of Equip Foods
Super excited about WorkMagic, we have not found a tool that can provide us with even semi-accurate attribution by channel, not to mention sharing insight on incrementality and halo-effect. Work Magic ticks all these boxes with a best-in-class margin of error
Bryan Cano, Head of Marketing of True Classic
By running a test with WorkMagic, we not only uncovered TikTok’s incremental impact on our DTC site but also revealed its halo effect on Amazon. This discovery fundamentally shifts how we view TikTok—as a scalable, high-impact channel.
Rob Varon, Director of Marketing, Jordan Craig
Jordan Craig chose to sign on with WorkMagic because their team knows how to measure both attribution and incrementality. When profit is your North Star, it’s essential to avoid wasting money on ineffective channels. WorkMagic enables us to make the best decisions for our profitable growth.
Alex Edelstein, VP of Marketing, Graza
WorkMagic has allowed us to validate assumptions about our marketing mix and get better visibility into the true incrementality of campaigns and tactics. The team has been extremely hands on and supportive in not only launching incrementality tests but also interpreting the key takeaways.
Sib Mahapatra, Co-founder of Branch Furniture
WorkMagic has been an incredible partner in helping to understand the incrementality of our marketing campaigns at a fundamental level. The insights gained from our Meta incrementality test have been a game-changer for our marketing approach.
John Peters, Director of Amberjack
WorkMagic is the first player I've seen pair an attribution model that's customized to a brand with incrementality testing. It has helped us significantly improve our confidence in attribution.
Kieran Mathew, GM & Partner of Equip Foods
Super excited about WorkMagic, we have not found a tool that can provide us with even semi-accurate attribution by channel, not to mention sharing insight on incrementality and halo-effect. Work Magic ticks all these boxes with a best-in-class margin of error
Bryan Cano, Head of Marketing of True Classic
By running a test with WorkMagic, we not only uncovered TikTok’s incremental impact on our DTC site but also revealed its halo effect on Amazon. This discovery fundamentally shifts how we view TikTok—as a scalable, high-impact channel.
Rob Varon, Director of Marketing, Jordan Craig
Jordan Craig chose to sign on with WorkMagic because their team knows how to measure both attribution and incrementality. When profit is your North Star, it’s essential to avoid wasting money on ineffective channels. WorkMagic enables us to make the best decisions for our profitable growth.
Alex Edelstein, VP of Marketing, Graza
WorkMagic has allowed us to validate assumptions about our marketing mix and get better visibility into the true incrementality of campaigns and tactics. The team has been extremely hands on and supportive in not only launching incrementality tests but also interpreting the key takeaways.
Sib Mahapatra, Co-founder of Branch Furniture
WorkMagic has been an incredible partner in helping to understand the incrementality of our marketing campaigns at a fundamental level. The insights gained from our Meta incrementality test have been a game-changer for our marketing approach.
John Peters, Director of Amberjack
WorkMagic is the first player I've seen pair an attribution model that's customized to a brand with incrementality testing. It has helped us significantly improve our confidence in attribution.
Kieran Mathew, GM & Partner of Equip Foods
Super excited about WorkMagic, we have not found a tool that can provide us with even semi-accurate attribution by channel, not to mention sharing insight on incrementality and halo-effect. Work Magic ticks all these boxes with a best-in-class margin of error
Bryan Cano, Head of Marketing of True Classic
By running a test with WorkMagic, we not only uncovered TikTok’s incremental impact on our DTC site but also revealed its halo effect on Amazon. This discovery fundamentally shifts how we view TikTok—as a scalable, high-impact channel.
Rob Varon, Director of Marketing, Jordan Craig
Jordan Craig chose to sign on with WorkMagic because their team knows how to measure both attribution and incrementality. When profit is your North Star, it’s essential to avoid wasting money on ineffective channels. WorkMagic enables us to make the best decisions for our profitable growth.
Alex Edelstein, VP of Marketing, Graza
WorkMagic has allowed us to validate assumptions about our marketing mix and get better visibility into the true incrementality of campaigns and tactics. The team has been extremely hands on and supportive in not only launching incrementality tests but also interpreting the key takeaways.
Sib Mahapatra, Co-founder of Branch Furniture
WorkMagic has been an incredible partner in helping to understand the incrementality of our marketing campaigns at a fundamental level. The insights gained from our Meta incrementality test have been a game-changer for our marketing approach.
John Peters, Director of Amberjack
WorkMagic is the first player I've seen pair an attribution model that's customized to a brand with incrementality testing. It has helped us significantly improve our confidence in attribution.
Kieran Mathew, GM & Partner of Equip Foods
Super excited about WorkMagic, we have not found a tool that can provide us with even semi-accurate attribution by channel, not to mention sharing insight on incrementality and halo-effect. Work Magic ticks all these boxes with a best-in-class margin of error
Bryan Cano, Head of Marketing of True Classic
By running a test with WorkMagic, we not only uncovered TikTok’s incremental impact on our DTC site but also revealed its halo effect on Amazon. This discovery fundamentally shifts how we view TikTok—as a scalable, high-impact channel.
Rob Varon, Director of Marketing, Jordan Craig
Jordan Craig chose to sign on with WorkMagic because their team knows how to measure both attribution and incrementality. When profit is your North Star, it’s essential to avoid wasting money on ineffective channels. WorkMagic enables us to make the best decisions for our profitable growth.
Alex Edelstein, VP of Marketing, Graza
WorkMagic has allowed us to validate assumptions about our marketing mix and get better visibility into the true incrementality of campaigns and tactics. The team has been extremely hands on and supportive in not only launching incrementality tests but also interpreting the key takeaways.
FAQ
What are the requirements for advertisers to participate in incrementality testing?
Advertisers typically need ~3,000 orders per month and the ability to control geo-targeting on any marketing channel to run incrementality tests. In some cases, a lower order volume can be acceptable.
What are the requirements for advertisers to participate in incrementality testing?
Advertisers typically need ~3,000 orders per month and the ability to control geo-targeting on any marketing channel to run incrementality tests. In some cases, a lower order volume can be acceptable.
What are the requirements for advertisers to participate in incrementality testing?
Advertisers typically need ~3,000 orders per month and the ability to control geo-targeting on any marketing channel to run incrementality tests. In some cases, a lower order volume can be acceptable.