Attribution that reflects the true lift of your media

Incrementality testing combined with data-driven attribution to give marketers the most accurate cross-channel measurement.

Get answers to your most important questions

What impact does my Meta ads have on Amazon sales?

How does Youtube ads drive incremental sales?

Where should I spend my next marketing dollar to get the best return?

Our features

Geo Incrementality Testing

Easily launch lift tests across your media channels.

Incrementality-adjusted Attribution

Customized attribution model makes incrementality insights actionable.

Net Profit Analysis

Sync your costs to monitor Net Profit at a granular level.

Spillover Analysis

Measure the impact of cross-channel effects accurately.

Why WorkMagic

Comprehensive measurement

Our unified approach addresses all your measurement requirements and provides accurate data for your decision-making and reporting.

Fast and automated

Setting up WorkMagic is straightforward, requiring minimal input from your team and quick onboarding. You can also design and launch lift tests in minutes and view results in as little as two weeks.

Perfect combination of science and operation

We take care of everything, from applying multipliers to exporting data and predicting returns. Streamline your optimization and make data-driven decisions with ease.