WorkMagic Insights

Learn how different measurement solutions compare to help determine what's best for your business.

Data-driven attribution is an advanced type of MTA model that uses your conversion data to calculate contribution.

WorkMagic's incrementality-based attribution combines incrementality testing with data-driven multi-touch attribution

Measuring incrementality with Geo Incrementality Tests is the best way to to know the true impact of your media.

Triple Whale and WorkMagic both provide attribution for e-commerce brands. But which one's right for you depends on the complexity of your team's needs.

Northbeam and WorkMagic both provide attribution for e-commerce brands. Learn which is best for your business.