What does 7 day click 1 day view attribution mean?

7-day click, 1-day view attribution refers to an attribution window.

This attribution setting means that conversions will be considered to be attributed to your ads if either of the following criteria is met:

1. 7-day click: Any conversions that occur within 7 days after someone clicks on your ad. This means if someone clicks your ad and then converts anytime in the next 7 days, that conversion will be credited to your ad.

   
   

2. 1-day view: Any conversions that happen within 1 day after someone views (but doesn't click) your ad.

Key points

• It's the default attribution setting recommended by Facebook for most advertisers.

  
  

• It provides a balance between click-based and view-based attribution.

  
  

• The 7-day click window allows for capturing conversions that may take a few days to occur after ad interaction.

  
  

• The 1-day view component acknowledges that ad views can influence conversions even without clicks.

  
  

• This setting is considered to provide a more comprehensive view of ad performance compared to shorter windows like 1-day click only.

  
  

• It helps Facebook's algorithm optimize ad delivery to people likely to convert within these timeframes.

  
  

Overall, this attribution model aims to give a more complete picture of how your ads are driving conversions, considering both clicks and views over a reasonable timeframe.