Geo Incrementality Testing

Q: How do I know if I can run incrementality tests?

Incrementality test eligibility is based on historic order volume, as sufficient volume is needed to create geo pairs. A rough rule of thumb is that a business needs 3,000 monthly orders to qualify. A full analysis will determine your business eligibility.

Q: How long do incrementality tests last?

We generally structure our tests to run for 3-4 weeks, but each test is uniquely created to ensure statistical significance.

Q: How often should I run incrementality tests?

Because incrementality tests are a snapshot in time, our learning shows that you should retest each channel every 3 months to have the most accurate measurement.

Q: What channels can WorkMagic's incrementality tests measure?

Any marketing channel that has sufficient volume and the ability to control targeting at a geo level.

Q: How does this compare to channel's native conversion lift studies?

Ad channel's conversion lift studies use a less accurate testing approach that relies on estimating the results and is biased based on their ID graph. Also, ad channel's lift studies only measure the channel's results. WorkMagic's incrementality testing uses the most accurate methodology, geo-based match market incrementality tests, while measuring the cross-channel impact on all your channels, giving you the most accurate and complete measurement.

WorkMagic's Geo Incrementality Testing empowers brands to launch regional holdout tests automatically within the platform, revealing the actual lift generated by every marketing effort.

Smarter, Faster, and More Reliable

Automatic Holdout Management

No more human errors or confusions in test configuration. WorkMagic automates geo-based holdout setup, minimizing risk and ensuring reliable results—all within a few clicks.

On-Demand Lift Testing

Launch new lift tests anytime, directly within our platform. With built-in geo-pairing recommendations, you can ensure scientifically sound test setups without extra data science work.

Actionable insights in just 21 days

Traditional lift testing can take months. WorkMagic provides clear, data-backed results in as little as three weeks, helping you make faster and more confident decisions with immediate insights.

A Complete View of Incrementality

Go beyond surface-level insights. WorkMagic provides a holistic analysis of true incremental impact, from channel-level down to individual campaigns. Compare different attribution models, measure halo effects, and understand cross-channel influence in one place.

Smart Attribution, Powered by Real Test Data

WorkMagic takes attribution to the next level by calibrating your custom data-driven attribution model with real incrementality insights. Get the most accurate view of marketing efficiency, along with a granular, intuitive dashboard for daily optimizations.

Upgrade your measurement with WorkMagic

How does WorkMagic work

Estimated Time: 10-20 minutes

Plus 24-48 hours for data to be fully loaded

Connect accounts

Get started with a quick and straightforward onboarding experience that lets you connect your store and all marketing and sales channels within the WorkMagic platform. No coding or tech team support is required if you use the Shopify storefront.

Schedule incrementality test

Run and monitor incrementality tests

Review test results and calibrate attribution model

Estimated Time: 10-20 minutes

Plus 24-48 hours for data to be fully loaded

Connect accounts

Schedule incrementality test

Run and monitor incrementality tests

Review test results and calibrate attribution model

Estimated Time: 10-20 minutes

Plus 24-48 hours for data to be fully loaded

Connect accounts

Schedule incrementality test

Run and monitor incrementality tests

Review test results and calibrate attribution model

Measure Across Your Marketing Channels

Measure the impact of YouTube ads across Shopify and Amazon

A D2C Footwear Brand Boosted Net Profit by 37% with Meta Ads Using Incrementality Testing

9-figure brand learns TikTok's true impact is 95% higher than reported in platform

and many more

FAQ

What's the difference between WorkMagic's Data-Driven Attribution and Incrementality-based Attribution?

Data-driven attribution is WorkMagic's starting attribution model for brands. This is the best solution for smaller brands. Incrementality-based attribution is a brand-specific attribution model that is calibrated by a brand's incrementality tests. This is the best solution for brands that have sufficient volume for incrementality tests (~3,000+ orders a month).