Growth by science

Leverage incrementality testing to understand the true impact of your marketing efforts. Drive growth with incrementality-based attribution calibrated for your brand.

Incrementality based attribution model

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Our methodology

Boost revenue and marketing efficiency with holistic measurement

Combining incrementality, MTA, and predictive MMM, we provide brands with a full measurement toolkit to strategize media spending across channels and optimize operations down to the ad level.

Calibrate attribution models with incrementality tests

By refining attribution models with incrementality test results, we deliver the most accurate view of your marketing performance, informing your decisions that drive real business impact.

Our solution

Geo incrementality testing

Incrementality-based attribution

Halo effect analysis

MMM & Media planner

Audience Insights

Why WorkMagic

Holistic measurement

With MTA, incrementality, and MMM, WorkMagic helps you track every marketing channel (including video ads and CTV channels) and the impact across all your stores on Shopify, Amazon, Walmart, and more.

Automated Testing

Ad-level optimization

First-party data

Workmagic Hero

Experience that drives results

As seasoned PhDs, data scientists, and measurement experts, we've developed successful solutions for FAANG companies and top international brands. With WorkMagic, we bring our expertise and proven methodologies to the forefront, automating backend processes to ensure your success with the same level of precision trusted by industry leaders. Read case studies>

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