Measure your marketing performance with data-driven MTA

Stop trusting channels that overstate their impact, or traditional multi-touch attribution (MTA) models that underreport non-click impact. Use data-driven attribution (DDA), an advanced MTA with signal enhancement to reflect the true impact of all your channels.

True Impact using incrementality test
True Impact using incrementality test
True Impact using incrementality test

A better attribution model starts with better data

A better attribution model starts with better data

First party tracking

A future-proof data foundation setup in minutes by adding WorkMagic's pixel from the Shopify App Store.

Post-purchase surveys

Post-purchase surveys

Post-purchase surveys help measure non-click impact to properly credit sources like word of mouth, podcasts, or other traditionally hard-to-track channels.

Incrementality informed

Incrementality informed

WorkMagic aggregates learnings from incrementality tests run on our platform to refine our models, reflecting your media's true impact.

All your data sources integrated

All your data sources integrated

Platform Integration
Workmagic Platform Integration
Platform Integration

Get the most advanced MTA model with data-driven attribution

Our cutting-edge algorithm analyzes historical data to distribute credit fairly across channels, providing deeper insights into each touchpoint’s true impact.

Attribution Model Selector
Attribution Model Selector
Attribution Model Selector

Want to see how WorkMagic's DDA compares to other models?

Easily compare 8 attribution models to understand the key differences and see which model delivers the most accurate insights for your business. Make confident, data-driven decisions with a clear understanding of every model’s unique approach.

Loved by our clients

King Smith Fitness Logo

WorkMagic's easy-to-use system has been a game-changer for how we evaluate ROAS and plan for future growth. Now, we have a clear understanding of what truly drives results—from the creative elements to the channels and precise touchpoints.

17%

sales increase from Google ads

23%

increase in blended ROAS

15%

higher MER

testimonial 2

Lu Li, Head of Performance Marketing, King Smith

King Smith Fitness Logo

WorkMagic's easy-to-use system has been a game-changer for how we evaluate ROAS and plan for future growth. Now, we have a clear understanding of what truly drives results—from the creative elements to the channels and precise touchpoints.

17%

sales increase from Google ads

23%

increase in blended ROAS

15%

higher MER

testimonial 2

Lu Li, Head of Performance Marketing, King Smith

Simply Inked Logo

WorkMagic has given us the improved ROI on market spend, which in turn lets us make data-driven decisions for better results. Instead of chasing answers to the questions everyone is asking, WorkMagic focused on my company's needs. You can't underestimate the value of personalized customer support.

58%

sales increase from Meta ads

26%

reduction in CAC

25%

higher MER

testimonial 3

Ashish Malhotra, Director of SimplyInked

Simply Inked Logo

WorkMagic has given us the improved ROI on market spend, which in turn lets us make data-driven decisions for better results. Instead of chasing answers to the questions everyone is asking, WorkMagic focused on my company's needs. You can't underestimate the value of personalized customer support.

58%

sales increase from Meta ads

26%

reduction in CAC

25%

higher MER

testimonial 3

Ashish Malhotra, Director of SimplyInked

Jordan Craig chose to sign on with WorkMagic because their team knows how to measure both attribution and incrementality. When profit is your North Star, it’s essential to avoid wasting money on ineffective channels. WorkMagic enables us to make the best decisions for our profitable growth.

testimonial 4

Rob Varon, Director of Marketing, Jordan Craig

Jordan Craig chose to sign on with WorkMagic because their team knows how to measure both attribution and incrementality. When profit is your North Star, it’s essential to avoid wasting money on ineffective channels. WorkMagic enables us to make the best decisions for our profitable growth.

testimonial 4

Rob Varon, Director of Marketing, Jordan Craig

Ready to upgrade your measurement?

Talk with a WorkMagic measurement expert

FAQ

What's the difference between WorkMagic's Data-Driven Attribution and Incrementality-based Attribution?

Data-driven attribution is WorkMagic's starting attribution model for brands. This is the best solution for smaller brands. Incrementality-based attribution is a brand-specific attribution model that is calibrated by a brand's incrementality tests. This is the best solution for brands that have sufficient volume for incrementality tests (~3,000+ orders a month).

What's the difference between WorkMagic's Data-Driven Attribution and Incrementality-based Attribution?

Data-driven attribution is WorkMagic's starting attribution model for brands. This is the best solution for smaller brands. Incrementality-based attribution is a brand-specific attribution model that is calibrated by a brand's incrementality tests. This is the best solution for brands that have sufficient volume for incrementality tests (~3,000+ orders a month).

What's the difference between WorkMagic's Data-Driven Attribution and Incrementality-based Attribution?

Data-driven attribution is WorkMagic's starting attribution model for brands. This is the best solution for smaller brands. Incrementality-based attribution is a brand-specific attribution model that is calibrated by a brand's incrementality tests. This is the best solution for brands that have sufficient volume for incrementality tests (~3,000+ orders a month).

What's the difference between MTA and Data-Driven Attribution?

What's the difference between MTA and Data-Driven Attribution?

What's the difference between MTA and Data-Driven Attribution?

What data sources does WorkMagic's Data-Driven Attribution use?

What data sources does WorkMagic's Data-Driven Attribution use?

What data sources does WorkMagic's Data-Driven Attribution use?

Is non-click impact included in the model?

Is non-click impact included in the model?

Is non-click impact included in the model?