EMARKETER: From Attribution to Proof
Discover why traditional attribution is falling short and how incrementality, AI, and modern measurement strategies are helping marketers prove real business impact.
Download ReportTake the guesswork out of marketing
Take the guesswork out of marketing
Optimize with confidence by backing every decision with incrementality, powered by WorkMagic's Triangulated Measurement
Optimize with confidence by backing every decision with incrementality, powered by WorkMagic's Triangulated Measurement
Trusted by leading brands
$0B
Revenue under management
$0B
Total ad spend measured
0%
Lift test success rate
Trusted by leading brands
$0B
Revenue under management
$0B
Total ad spend measured
0%
Lift test success rate
Trusted by leading brands
$0B
Revenue under management
$0B
Total ad spend measured
0%
Lift test success rate
Establish truth, then use it to power measurement
Establish truth, then use it to power measurement
Triangulated Measurement works by using the incremental insights of lift tests to calibrate MMMs for strategic decisioning and MTA for tactical execution
Triangulated Measurement works by using the incremental insights of lift tests to calibrate MMMs for strategic decisioning and MTA for tactical execution
Best-in-Class Incrementality Measurement
Run automated incrementality tests that prove lift faster and more reliably than any other platform in the market. 98% of our tests successfully measure lift compared to the industry average of 70%.
Omnichannel Causal Attribution
Omnichannel Causal Attribution
Incrementality tests calibrate our Omnichannel Causal Attribution model, which captures how any aspect of your marketing mix - from the channel level to the creative level - impacts all of your sales channels.
Causal Media Mix Modeling
Our real time media mix modeling is calibrated with both historical data and incrementality test results, generating projections that land within 10% of actual performance.
Finally achieve omnichannel measurement
Learn More
WorkMagic helped us see the full picture of TikTok Shop Ads, not just its impact on TikTok Shop, but across our entire funnel. The halo effect on Shopify was really impressive and gave us the insights we needed to scale with confidence.
Gillian Bell, Chief Revenue & Growth Officer, Comfrt
5X higher
ROAS
with halo effect included
With WorkMagic, Comfrt was able to understand TikTok Shop Ads had an impact on their D2C channel as well
Finally achieve omnichannel measurement
Learn More
WorkMagic helped us see the full picture of TikTok Shop Ads, not just its impact on TikTok Shop, but across our entire funnel. The halo effect on Shopify was really impressive and gave us the insights we needed to scale with confidence.
Gillian Bell, Chief Revenue & Growth Officer, Comfrt
5X higher
ROAS
with halo effect included
With WorkMagic, Comfrt was able to understand TikTok Shop Ads had an impact on their D2C channel as well
Finally achieve omnichannel measurement
Learn More
WorkMagic helped us see the full picture of TikTok Shop Ads, not just its impact on TikTok Shop, but across our entire funnel. The halo effect on Shopify was really impressive and gave us the insights we needed to scale with confidence.
Gillian Bell, Chief Revenue & Growth Officer, Comfrt
5X higher
ROAS
with halo effect included
With WorkMagic, Comfrt was able to understand TikTok Shop Ads had an impact on their D2C channel as well
Optimize your next dollar
Learn More
The reason we work with WorkMagic is because they take the guesswork out of it, we know where to spend along our revenue curves to hit profitability. That's a gamechanger for us.
Josh Bertini, Chief Revenue Officer, Indacloud
150% increase
in profitablitity
Indacloud used WorkMagic's Causal Media Mix Model to build budget plans that maximized profitability across the entire portfolio.
Optimize your next dollar
Learn More
The reason we work with WorkMagic is because they take the guesswork out of it, we know where to spend along our revenue curves to hit profitability. That's a gamechanger for us.
Josh Bertini, Chief Revenue Officer, Indacloud
150% increase
in profitablitity
Indacloud used WorkMagic's Causal Media Mix Model to build budget plans that maximized profitability across the entire portfolio.
Optimize your next dollar
Learn More
The reason we work with WorkMagic is because they take the guesswork out of it, we know where to spend along our revenue curves to hit profitability. That's a gamechanger for us.
Josh Bertini, Chief Revenue Officer, Indacloud
150% increase
in profitablitity
Indacloud used WorkMagic's Causal Media Mix Model to build budget plans that maximized profitability across the entire portfolio.
Unify marketing and finance POVs on performance
Learn More
WorkMagic helped us see the full picture of TikTok Shop Ads, not just its impact on TikTok Shop, but across our entire funnel. The halo effect on Shopify was really impressive and gave us the insights we needed to scale with confidence.
Gavin McManus, Growth Manager, David Protein
36% correction
of previous DTC attribution
David Protein uses WorkMagic's incremental reporting to align finance and marketing to the same strategic vision
Unify marketing and finance POVs on performance
Learn More
WorkMagic helped us see the full picture of TikTok Shop Ads, not just its impact on TikTok Shop, but across our entire funnel. The halo effect on Shopify was really impressive and gave us the insights we needed to scale with confidence.
Gillian Bell, Chief Revenue & Growth Officer, Comfrt
36% correction
of previous DTC attribution
David Protein uses WorkMagic's incremental reporting to align finance and marketing to the same strategic vision
Unify marketing and finance POVs on performance
Learn More
WorkMagic helped us see the full picture of TikTok Shop Ads, not just its impact on TikTok Shop, but across our entire funnel. The halo effect on Shopify was really impressive and gave us the insights we needed to scale with confidence.
Gillian Bell, Chief Revenue & Growth Officer, Comfrt
36% correction
of previous DTC attribution
David Protein uses WorkMagic's incremental reporting to align finance and marketing to the same strategic vision
Hear it from our customers
“We went into this wanting clarity on incrementality. What we uncovered was bigger than expected — Pinterest was driving a double-digit lift overall, and nearly 90% of those conversions were happening outside our DTC channel, primarily on Amazon and Walmart.”
Matthew Crane
+113%
incremental revenue generated from Meta Ads
+50%
higher ROAS for Meta ads
+19%
increase in overall MER
“Most people think about halo effects from online to offline. With our SF store, we wanted to understand whether the reverse was true. Using WorkMagic, we were able to measure that impact and saw the store driving meaningful sales growth beyond what was captured by in-store transactions alone.”
Sib Mahapatra
29%
lift in San Francisco orders from opening retail store
63%
online halo effect
beyond in-store sales
39%
growth in incremental
orders as store presence matured
“Going into BFCM, we wanted certainty. Measuring Meta's performance and understanding its Amazon halo effect gave us the confidence to scale spend knowing exactly what efficiency trade-offs to expect.”
Greg Armisted
57.9%
of Meta-driven orders occured on Amazon
64.5%
lower iCP once halo effect included
~2.2%
gap between predicted and actual ROAS
“Seeing over $2M in incremental revenue from Snapchat was eye-opening. WorkMagic gave us a level of clarity we couldn’t get anywhere else, and that clarity is exactly what let us scale with conviction.”
Gillian Bell
2X
Snapchat spend while improving ROAS by 12%
$3+
iROAS confirmed through two-phase testing
+$2M
Increase in monthly revenue from Snapchat
“We’re seeing the industry shift to where profit, instead of growth at all costs, is becoming what an increasing percentage of what VCs and companies are focused on. That's why we started working with WorkMagic.”
Robert Varon
+7%
incremental lift measured via Google Shopping
+27%
improved iROAS two months after lift test
+65%
improved POAS for Google Shopping
“We went into this wanting clarity on incrementality. What we uncovered was bigger than expected — Pinterest was driving a double-digit lift overall, and nearly 90% of those conversions were happening outside our DTC channel, primarily on Amazon and Walmart.”
Matthew Crane
+113%
incremental revenue generated from Meta Ads
+50%
higher ROAS for Meta ads
+19%
increase in overall MER
“Most people think about halo effects from online to offline. With our SF store, we wanted to understand whether the reverse was true. Using WorkMagic, we were able to measure that impact and saw the store driving meaningful sales growth beyond what was captured by in-store transactions alone.”
Sib Mahapatra
29%
lift in San Francisco orders from opening retail store
63%
online halo effect
beyond in-store sales
39%
growth in incremental
orders as store presence matured
“Going into BFCM, we wanted certainty. Measuring Meta's performance and understanding its Amazon halo effect gave us the confidence to scale spend knowing exactly what efficiency trade-offs to expect.”
Greg Armisted
57.9%
of Meta-driven orders occured on Amazon
64.5%
lower iCP once halo effect included
~2.2%
gap between predicted and actual ROAS
“Seeing over $2M in incremental revenue from Snapchat was eye-opening. WorkMagic gave us a level of clarity we couldn’t get anywhere else, and that clarity is exactly what let us scale with conviction.”
Gillian Bell
2X
Snapchat spend while improving ROAS by 12%
$3+
iROAS confirmed through two-phase testing
+$2M
Increase in monthly revenue from Snapchat
“We’re seeing the industry shift to where profit, instead of growth at all costs, is becoming what an increasing percentage of what VCs and companies are focused on. That's why we started working with WorkMagic.”
Robert Varon
+7%
incremental lift measured via Google Shopping
+27%
improved iROAS two months after lift test
+65%
improved POAS for Google Shopping
“We went into this wanting clarity on incrementality. What we uncovered was bigger than expected — Pinterest was driving a double-digit lift overall, and nearly 90% of those conversions were happening outside our DTC channel, primarily on Amazon and Walmart.”
Matthew Crane
+113%
incremental revenue generated from Meta Ads
+50%
higher ROAS for Meta ads
+19%
increase in overall MER
“Most people think about halo effects from online to offline. With our SF store, we wanted to understand whether the reverse was true. Using WorkMagic, we were able to measure that impact and saw the store driving meaningful sales growth beyond what was captured by in-store transactions alone.”
Sib Mahapatra
29%
lift in San Francisco orders from opening retail store
63%
online halo effect
beyond in-store sales
39%
growth in incremental
orders as store presence matured
“Going into BFCM, we wanted certainty. Measuring Meta's performance and understanding its Amazon halo effect gave us the confidence to scale spend knowing exactly what efficiency trade-offs to expect.”
Greg Armisted
57.9%
of Meta-driven orders occured on Amazon
64.5%
lower iCP once halo effect included
~2.2%
gap between predicted and actual ROAS
“Seeing over $2M in incremental revenue from Snapchat was eye-opening. WorkMagic gave us a level of clarity we couldn’t get anywhere else, and that clarity is exactly what let us scale with conviction.”
Gillian Bell
2X
Snapchat spend while improving ROAS by 12%
$3+
iROAS confirmed through two-phase testing
+$2M
Increase in monthly revenue from Snapchat
“We’re seeing the industry shift to where profit, instead of growth at all costs, is becoming what an increasing percentage of what VCs and companies are focused on. That's why we started working with WorkMagic.”
Robert Varon
+7%
incremental lift measured via Google Shopping
+27%
improved iROAS two months after lift test
+65%
improved POAS for Google Shopping
“We went into this wanting clarity on incrementality. What we uncovered was bigger than expected — Pinterest was driving a double-digit lift overall, and nearly 90% of those conversions were happening outside our DTC channel, primarily on Amazon and Walmart.”
Matthew Crane
+113%
incremental revenue generated from Meta Ads
+50%
higher ROAS for Meta ads
+19%
increase in overall MER
“Most people think about halo effects from online to offline. With our SF store, we wanted to understand whether the reverse was true. Using WorkMagic, we were able to measure that impact and saw the store driving meaningful sales growth beyond what was captured by in-store transactions alone.”
Sib Mahapatra
29%
lift in San Francisco orders from opening retail store
63%
online halo effect
beyond in-store sales
39%
growth in incremental
orders as store presence matured
“Going into BFCM, we wanted certainty. Measuring Meta's performance and understanding its Amazon halo effect gave us the confidence to scale spend knowing exactly what efficiency trade-offs to expect.”
Greg Armisted
57.9%
of Meta-driven orders occured on Amazon
64.5%
lower iCP once halo effect included
~2.2%
gap between predicted and actual ROAS
“Seeing over $2M in incremental revenue from Snapchat was eye-opening. WorkMagic gave us a level of clarity we couldn’t get anywhere else, and that clarity is exactly what let us scale with conviction.”
Gillian Bell
2X
Snapchat spend while improving ROAS by 12%
$3+
iROAS confirmed through two-phase testing
+$2M
Increase in monthly revenue from Snapchat
“We’re seeing the industry shift to where profit, instead of growth at all costs, is becoming what an increasing percentage of what VCs and companies are focused on. That's why we started working with WorkMagic.”
Robert Varon
+7%
incremental lift measured via Google Shopping
+27%
improved iROAS two months after lift test
+65%
improved POAS for Google Shopping
Hear it from our customers
“We went into this wanting clarity on incrementality. What we uncovered was bigger than expected — Pinterest was driving a double-digit lift overall, and nearly 90% of those conversions were happening outside our DTC channel, primarily on Amazon and Walmart.”
Matthew Crane
+113%
incremental revenue generated from Meta Ads
+50%
higher ROAS for Meta ads
+19%
increase in overall MER
“Most people think about halo effects from online to offline. With our SF store, we wanted to understand whether the reverse was true. Using WorkMagic, we were able to measure that impact and saw the store driving meaningful sales growth beyond what was captured by in-store transactions alone.”
Sib Mahapatra
29%
lift in San Francisco orders from opening retail store
63%
online halo effect
beyond in-store sales
39%
growth in incremental
orders as store presence matured
“Going into BFCM, we wanted certainty. Measuring Meta's performance and understanding its Amazon halo effect gave us the confidence to scale spend knowing exactly what efficiency trade-offs to expect.”
Greg Armisted
57.9%
of Meta-driven orders occured on Amazon
64.5%
lower iCP once halo effect included
~2.2%
gap between predicted and actual ROAS
“Seeing over $2M in incremental revenue from Snapchat was eye-opening. WorkMagic gave us a level of clarity we couldn’t get anywhere else, and that clarity is exactly what let us scale with conviction.”
Gillian Bell
2X
Snapchat spend while improving ROAS by 12%
$3+
iROAS confirmed through two-phase testing
+$2M
Increase in monthly revenue from Snapchat
“We’re seeing the industry shift to where profit, instead of growth at all costs, is becoming what an increasing percentage of what VCs and companies are focused on. That's why we started working with WorkMagic.”
Robert Varon
+7%
incremental lift measured via Google Shopping
+27%
improved iROAS two months after lift test
+65%
improved POAS for Google Shopping
“We went into this wanting clarity on incrementality. What we uncovered was bigger than expected — Pinterest was driving a double-digit lift overall, and nearly 90% of those conversions were happening outside our DTC channel, primarily on Amazon and Walmart.”
Matthew Crane
+113%
incremental revenue generated from Meta Ads
+50%
higher ROAS for Meta ads
+19%
increase in overall MER
“Most people think about halo effects from online to offline. With our SF store, we wanted to understand whether the reverse was true. Using WorkMagic, we were able to measure that impact and saw the store driving meaningful sales growth beyond what was captured by in-store transactions alone.”
Sib Mahapatra
29%
lift in San Francisco orders from opening retail store
63%
online halo effect
beyond in-store sales
39%
growth in incremental
orders as store presence matured
“Going into BFCM, we wanted certainty. Measuring Meta's performance and understanding its Amazon halo effect gave us the confidence to scale spend knowing exactly what efficiency trade-offs to expect.”
Greg Armisted
57.9%
of Meta-driven orders occured on Amazon
64.5%
lower iCP once halo effect included
~2.2%
gap between predicted and actual ROAS
“Seeing over $2M in incremental revenue from Snapchat was eye-opening. WorkMagic gave us a level of clarity we couldn’t get anywhere else, and that clarity is exactly what let us scale with conviction.”
Gillian Bell
2X
Snapchat spend while improving ROAS by 12%
$3+
iROAS confirmed through two-phase testing
+$2M
Increase in monthly revenue from Snapchat
“We’re seeing the industry shift to where profit, instead of growth at all costs, is becoming what an increasing percentage of what VCs and companies are focused on. That's why we started working with WorkMagic.”
Robert Varon
+7%
incremental lift measured via Google Shopping
+27%
improved iROAS two months after lift test
+65%
improved POAS for Google Shopping
“We went into this wanting clarity on incrementality. What we uncovered was bigger than expected — Pinterest was driving a double-digit lift overall, and nearly 90% of those conversions were happening outside our DTC channel, primarily on Amazon and Walmart.”
Matthew Crane
+113%
incremental revenue generated from Meta Ads
+50%
higher ROAS for Meta ads
+19%
increase in overall MER
“Most people think about halo effects from online to offline. With our SF store, we wanted to understand whether the reverse was true. Using WorkMagic, we were able to measure that impact and saw the store driving meaningful sales growth beyond what was captured by in-store transactions alone.”
Sib Mahapatra
29%
lift in San Francisco orders from opening retail store
63%
online halo effect
beyond in-store sales
39%
growth in incremental
orders as store presence matured
“Going into BFCM, we wanted certainty. Measuring Meta's performance and understanding its Amazon halo effect gave us the confidence to scale spend knowing exactly what efficiency trade-offs to expect.”
Greg Armisted
57.9%
of Meta-driven orders occured on Amazon
64.5%
lower iCP once halo effect included
~2.2%
gap between predicted and actual ROAS
“Seeing over $2M in incremental revenue from Snapchat was eye-opening. WorkMagic gave us a level of clarity we couldn’t get anywhere else, and that clarity is exactly what let us scale with conviction.”
Gillian Bell
2X
Snapchat spend while improving ROAS by 12%
$3+
iROAS confirmed through two-phase testing
+$2M
Increase in monthly revenue from Snapchat
“We’re seeing the industry shift to where profit, instead of growth at all costs, is becoming what an increasing percentage of what VCs and companies are focused on. That's why we started working with WorkMagic.”
Robert Varon
+7%
incremental lift measured via Google Shopping
+27%
improved iROAS two months after lift test
+65%
improved POAS for Google Shopping
“We went into this wanting clarity on incrementality. What we uncovered was bigger than expected — Pinterest was driving a double-digit lift overall, and nearly 90% of those conversions were happening outside our DTC channel, primarily on Amazon and Walmart.”
Matthew Crane
+113%
incremental revenue generated from Meta Ads
+50%
higher ROAS for Meta ads
+19%
increase in overall MER
“Most people think about halo effects from online to offline. With our SF store, we wanted to understand whether the reverse was true. Using WorkMagic, we were able to measure that impact and saw the store driving meaningful sales growth beyond what was captured by in-store transactions alone.”
Sib Mahapatra
29%
lift in San Francisco orders from opening retail store
63%
online halo effect
beyond in-store sales
39%
growth in incremental
orders as store presence matured
“Going into BFCM, we wanted certainty. Measuring Meta's performance and understanding its Amazon halo effect gave us the confidence to scale spend knowing exactly what efficiency trade-offs to expect.”
Greg Armisted
57.9%
of Meta-driven orders occured on Amazon
64.5%
lower iCP once halo effect included
~2.2%
gap between predicted and actual ROAS
“Seeing over $2M in incremental revenue from Snapchat was eye-opening. WorkMagic gave us a level of clarity we couldn’t get anywhere else, and that clarity is exactly what let us scale with conviction.”
Gillian Bell
2X
Snapchat spend while improving ROAS by 12%
$3+
iROAS confirmed through two-phase testing
+$2M
Increase in monthly revenue from Snapchat
“We’re seeing the industry shift to where profit, instead of growth at all costs, is becoming what an increasing percentage of what VCs and companies are focused on. That's why we started working with WorkMagic.”
Robert Varon
+7%
incremental lift measured via Google Shopping
+27%
improved iROAS two months after lift test
+65%
improved POAS for Google Shopping
Hear it from our customers
“We went into this wanting clarity on incrementality. What we uncovered was bigger than expected — Pinterest was driving a double-digit lift overall, and nearly 90% of those conversions were happening outside our DTC channel, primarily on Amazon and Walmart.”
Matthew Crane
+113%
incremental revenue generated from Meta Ads
+50%
higher ROAS for Meta ads
+19%
increase in overall MER
“Most people think about halo effects from online to offline. With our SF store, we wanted to understand whether the reverse was true. Using WorkMagic, we were able to measure that impact and saw the store driving meaningful sales growth beyond what was captured by in-store transactions alone.”
Sib Mahapatra
29%
lift in San Francisco orders from opening retail store
63%
online halo effectbeyond in-store sales
39%
growth in incrementalorders as store presence matured
“We went into this wanting clarity on incrementality. What we uncovered was bigger than expected — Pinterest was driving a double-digit lift overall, and nearly 90% of those conversions were happening outside our DTC channel, primarily on Amazon and Walmart.”
Greg Armisted
57.9%
of Meta-driven orders occured on Amazon
64.6%
lower iCP once halo effect included
~2.2%
gap between predicted and actual ROAS
“Seeing over $2M in incremental revenue from Snapchat was eye-opening. WorkMagic gave us a level of clarity we couldn’t get anywhere else, and that clarity is exactly what let us scale with conviction.”
Gillian Bell
2X
Snapchat spend while improving ROAS by 12%
$3+
iROAS confirmed through two-phase testing
+$2M
Increase in monthly revenue from Snapchat
“We’re seeing the industry shift to where profit, instead of growth at all costs, is becoming what an increasing percentage of what VCs and companies are focused on. That's why we started working with WorkMagic.”
Robert Varon
+7%
incremental lift measured via Google Shopping
+27%
improved iROAS two months after lift test
+65%
improved POAS for Google Shopping
“We went into this wanting clarity on incrementality. What we uncovered was bigger than expected — Pinterest was driving a double-digit lift overall, and nearly 90% of those conversions were happening outside our DTC channel, primarily on Amazon and Walmart.”
Matthew Crane
+113%
incremental revenue generated from Meta Ads
+50%
higher ROAS for Meta ads
+19%
increase in overall MER
“Most people think about halo effects from online to offline. With our SF store, we wanted to understand whether the reverse was true. Using WorkMagic, we were able to measure that impact and saw the store driving meaningful sales growth beyond what was captured by in-store transactions alone.”
Sib Mahapatra
29%
lift in San Francisco orders from opening retail store
63%
online halo effectbeyond in-store sales
39%
growth in incrementalorders as store presence matured
“We went into this wanting clarity on incrementality. What we uncovered was bigger than expected — Pinterest was driving a double-digit lift overall, and nearly 90% of those conversions were happening outside our DTC channel, primarily on Amazon and Walmart.”
Greg Armisted
57.9%
of Meta-driven orders occured on Amazon
64.6%
lower iCP once halo effect included
~2.2%
gap between predicted and actual ROAS
“Seeing over $2M in incremental revenue from Snapchat was eye-opening. WorkMagic gave us a level of clarity we couldn’t get anywhere else, and that clarity is exactly what let us scale with conviction.”
Gillian Bell
2X
Snapchat spend while improving ROAS by 12%
$3+
iROAS confirmed through two-phase testing
+$2M
Increase in monthly revenue from Snapchat
“We’re seeing the industry shift to where profit, instead of growth at all costs, is becoming what an increasing percentage of what VCs and companies are focused on. That's why we started working with WorkMagic.”
Robert Varon
+7%
incremental lift measured via Google Shopping
+27%
improved iROAS two months after lift test
+65%
improved POAS for Google Shopping
“We went into this wanting clarity on incrementality. What we uncovered was bigger than expected — Pinterest was driving a double-digit lift overall, and nearly 90% of those conversions were happening outside our DTC channel, primarily on Amazon and Walmart.”
Matthew Crane
+113%
incremental revenue generated from Meta Ads
+50%
higher ROAS for Meta ads
+19%
increase in overall MER
“Most people think about halo effects from online to offline. With our SF store, we wanted to understand whether the reverse was true. Using WorkMagic, we were able to measure that impact and saw the store driving meaningful sales growth beyond what was captured by in-store transactions alone.”
Sib Mahapatra
29%
lift in San Francisco orders from opening retail store
63%
online halo effectbeyond in-store sales
39%
growth in incrementalorders as store presence matured
“We went into this wanting clarity on incrementality. What we uncovered was bigger than expected — Pinterest was driving a double-digit lift overall, and nearly 90% of those conversions were happening outside our DTC channel, primarily on Amazon and Walmart.”
Greg Armisted
57.9%
of Meta-driven orders occured on Amazon
64.6%
lower iCP once halo effect included
~2.2%
gap between predicted and actual ROAS
“Seeing over $2M in incremental revenue from Snapchat was eye-opening. WorkMagic gave us a level of clarity we couldn’t get anywhere else, and that clarity is exactly what let us scale with conviction.”
Gillian Bell
2X
Snapchat spend while improving ROAS by 12%
$3+
iROAS confirmed through two-phase testing
+$2M
Increase in monthly revenue from Snapchat
“We’re seeing the industry shift to where profit, instead of growth at all costs, is becoming what an increasing percentage of what VCs and companies are focused on. That's why we started working with WorkMagic.”
Robert Varon
+7%
incremental lift measured via Google Shopping
+27%
improved iROAS two months after lift test
+65%
improved POAS for Google Shopping
“We went into this wanting clarity on incrementality. What we uncovered was bigger than expected — Pinterest was driving a double-digit lift overall, and nearly 90% of those conversions were happening outside our DTC channel, primarily on Amazon and Walmart.”
Matthew Crane
+113%
incremental revenue generated from Meta Ads
+50%
higher ROAS for Meta ads
+19%
increase in overall MER
“Most people think about halo effects from online to offline. With our SF store, we wanted to understand whether the reverse was true. Using WorkMagic, we were able to measure that impact and saw the store driving meaningful sales growth beyond what was captured by in-store transactions alone.”
Sib Mahapatra
29%
lift in San Francisco orders from opening retail store
63%
online halo effectbeyond in-store sales
39%
growth in incrementalorders as store presence matured
“We went into this wanting clarity on incrementality. What we uncovered was bigger than expected — Pinterest was driving a double-digit lift overall, and nearly 90% of those conversions were happening outside our DTC channel, primarily on Amazon and Walmart.”
Greg Armisted
57.9%
of Meta-driven orders occured on Amazon
64.6%
lower iCP once halo effect included
~2.2%
gap between predicted and actual ROAS
“Seeing over $2M in incremental revenue from Snapchat was eye-opening. WorkMagic gave us a level of clarity we couldn’t get anywhere else, and that clarity is exactly what let us scale with conviction.”
Gillian Bell
2X
Snapchat spend while improving ROAS by 12%
$3+
iROAS confirmed through two-phase testing
+$2M
Increase in monthly revenue from Snapchat
“We’re seeing the industry shift to where profit, instead of growth at all costs, is becoming what an increasing percentage of what VCs and companies are focused on. That's why we started working with WorkMagic.”
Robert Varon
+7%
incremental lift measured via Google Shopping
+27%
improved iROAS two months after lift test
+65%
improved POAS for Google Shopping
It's easy to get set up with WorkMagic
It's easy to get set up with WorkMagic
It's easy to get set up with WorkMagic
Retail Data
Upload retail or other critical data through S3, Snowflake, or even Google Sheets and emails. We have the tools to ingest it all.
Automated Tests
Accelerate insight through our automated lift test setup with our ad partners.
Easy Onboarding
Direct integrations with all major ad, CTV, marketing automation, logistics, and analytics platforms that make up your stack.
Retail Data
Upload retail or other critical data through S3, Snowflake, or even Google Sheets and emails. We have the tools to ingest it all.
Automated Tests
Accelerate insight through our automated lift test setup with our ad partners.
Easy Onboarding
Direct integrations with all major ad, CTV, marketing automation, logistics, and analytics platforms that make up your stack.
Retail Data
Upload retail or other critical data through S3, Snowflake, or even Google Sheets and emails. We have the tools to ingest it all.
Automated Tests
Accelerate insight through our automated lift test setup with our ad partners.
Easy Onboarding
Direct integrations with all major ad, CTV, marketing automation, logistics, and analytics platforms that make up your stack.
Dive into our integration suite
Connect all your data to Workmagic for comprehensive attribution.
Learn More
Dive into our integration suite
Connect all your data to Workmagic for comprehensive attribution.
Learn More
Dive into our integration suite
Connect all your data to Workmagic for comprehensive attribution.
Learn More
FAQ
FAQ
How does WorkMagic run incrementality testing for paid media?
WorkMagic uses geo-based holdout methodology to run incrementality testing for paid media across your full channel mix. Whether it's Google, Meta, TikTok, or emerging channels, each test isolates true lift from baseline conversions that would have happened regardless. What makes WorkMagic unique is that lift test results feed directly back into your MMM and attribution models that get sharper with each test you run.
What does "real-time media mix modeling" mean in practice?
What's the difference between MMM vs. attribution modeling?
How long do incrementality tests last?
What results can be expected from an incrementality test?
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Liquid I.V. x TikTok Case Study
Learning: 62% of TikTok's incremental impact occurred on Amazon
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Incrementality Academy
Learn the essentials of incrementality testing and measurement.
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