Incrementality Academy

Get started with incrementality testing with these accessible and action-oriented lessons catered to the modern eCommerce brand.

Incrementality Academy

Get started with incrementality testing with these accessible and action-oriented lessons catered to the modern eCommerce brand.

Trusted by brands

stay tuned with

Academy Courses

stay tuned with

Academy Courses

stay tuned with

Academy Courses

What is Incrementality?

7 min read

Free

Brian Plant

Head of Growth Marketing at WorkMagic

This introduction to incrementality breaks down incrementality testing, its importance, methods, and how to implement it for better marketing ROI.

7 min read

Free

What is Incrementality?

Brian Plant

Head of Growth Marketing at WorkMagic

This introduction to incrementality breaks down incrementality testing, its importance, methods, and how to implement it for better marketing ROI.

Understanding Causality and Correlation in Marketing Science

5 min read

Free

Elaine Wei

VP of Marketing at WorkMagic

Why marketers mistake correlation for causation, and how you can understand avoid the common pitfalls of marketing measurement.

5 min read

Free

Understanding Causality and Correlation in Marketing Science

Elaine Wei

VP of Marketing at WorkMagic

Why marketers mistake correlation for causation, and how you can understand avoid the common pitfalls of marketing measurement.

Beyond Direct Measurement: Unveiling the Power of the Halo Effect in Marketing

4 min read

Free

Frank Yang

CEO at WorkMagic

A complete understanding of the impact of your marketing is not complete without the halo effect—the secondary effects your marketing has on your other retail channels.

4 min read

Free

Beyond Direct Measurement: Unveiling the Power of the Halo Effect in Marketing

Frank Yang

CEO at WorkMagic

A complete understanding of the impact of your marketing is not complete without the halo effect—the secondary effects your marketing has on your other retail channels.

Weaning Your Brand Off Click-based Attribution

3 min read

Free

Elaine Wei

VP of Marketing at WorkMagic

Change is hard, but working with inaccurate measurement from click-based attribution is harder.

3 min read

Free

Weaning Your Brand Off Click-based Attribution

Elaine Wei

VP of Marketing at WorkMagic

Change is hard, but working with inaccurate measurement from click-based attribution is harder.

Why One Test Isn’t Enough: Building an Incrementality Testing Program

3 min read

Free

Carly London

Founder at Sometimes Curly

Why one test per channel simply isn’t enough, and how combining cross-channel incrementality tests can reveals true impact.

3 min read

Free

Why One Test Isn’t Enough: Building an Incrementality Testing Program

Carly London

Founder at Sometimes Curly

Why one test per channel simply isn’t enough, and how combining cross-channel incrementality tests can reveals true impact.

Cross-Channel Impact and Attribution Complexity

2 min read

Free

Christina Guo

Senior Director of Client Service at Bamboo

This lesson introduces today’s messy measurement landscape and shows how incrementality helps brands cut through attribution noise.

2 min read

Free

Cross-Channel Impact and Attribution Complexity

Christina Guo

Senior Director of Client Service at Bamboo

This lesson introduces today’s messy measurement landscape and shows how incrementality helps brands cut through attribution noise.