Incrementality-Adjusted Attribution

Incrementality-Adjusted Attribution

We calibrate brand-specific attribution models with insights from in-market incrementality tests, providing the highest accuracy and granularity in measuring marketing performance.

We calibrate brand-specific attribution models with insights from in-market incrementality tests, providing the highest accuracy and granularity in measuring marketing performance.

Why WorkMagic's Incrementality-Adjusted Attribution stands out

Experiment-Based Measurement

Determining the true incremental impact of marketing efforts through geo-based experiments and statistical modeling.

View-Through Impact

Credits ads that contribute to conversions even without immediate clicks, identifying their role in upper-funnel engagement and sales impact.

Halo Effect

Captures the ads' impact across multiple sales channels, including Amazon, retail stores, TikTok shops, and more, for a complete picture of performance beyond just DTC.

ID Matching Enhancements

Improves attribution accuracy by utilizing an advanced ID graph and probabilistic signals to increase match rates for marketing touchpoints and map customer journeys more effectively.

Experiment-Based Measurement

Determining the true incremental impact of marketing efforts through geo-based experiments and statistical modeling.

View-Through Impact

Credits ads that contribute to conversions even without immediate clicks, identifying their role in upper-funnel engagement and sales impact.

Halo Effect

Captures the ads' impact across multiple sales channels, including Amazon, retail stores, TikTok shops, and more, for a complete picture of performance beyond just DTC.

ID Matching Enhancements

Improves attribution accuracy by utilizing an advanced ID graph and probabilistic signals to increase match rates for marketing touchpoints and map customer journeys more effectively.

Experiment-Based Measurement

Determining the true incremental impact of marketing efforts through geo-based experiments and statistical modeling.

View-Through Impact

Credits ads that contribute to conversions even without immediate clicks, identifying their role in upper-funnel engagement and sales impact.

Halo Effect

Captures the ads' impact across multiple sales channels, including Amazon, retail stores, TikTok shops, and more, for a complete picture of performance beyond just DTC.

ID Matching Enhancements

Improves attribution accuracy by utilizing an advanced ID graph and probabilistic signals to increase match rates for marketing touchpoints and map customer journeys more effectively.

Holistic measurement for your team

Holistic measurement

for your team

Completing incrementality tests with WorkMagic unlocks a powerful suite of analytics dashboards that provide deeper insights beyond traditional attribution models.

Completing incrementality tests with WorkMagic unlocks a powerful suite of analytics dashboards that provide deeper insights beyond traditional attribution models.

Incrementality-based Metrics

Get the true incremental revenue, ROAS, and cost efficiency of each channel to optimize budget allocation. Compare different attribution models to determine which approach best aligns with your marketing goals.

Campaign and Ad-level Insights

User journey analysis

Creative insights

Incrementality-based Metrics

Get the true incremental revenue, ROAS, and cost efficiency of each channel to optimize budget allocation. Compare different attribution models to determine which approach best aligns with your marketing goals.

Campaign and Ad-level Insights

User journey analysis

Creative insights

Incrementality-based Metrics

Get the true incremental revenue, ROAS, and cost efficiency of each channel to optimize budget allocation. Compare different attribution models to determine which approach best aligns with your marketing goals.

Campaign and Ad-level Insights

User journey analysis

Creative insights

Transform your marketing measurement with WorkMagic

Transform your marketing measurement with WorkMagic

See how brands improve MER, increase ROAS, and drive profitability with WorkMagic’s data-driven insights. Get exclusive case studies and expert strategies delivered straight to your inbox. Subscribe today!

See how brands improve MER, increase ROAS, and drive profitability with WorkMagic’s data-driven insights. Get exclusive case studies and expert strategies delivered straight to your inbox. Subscribe today!

Explore case studies

Branch Furniture

Branch Furniture

With WorkMagic calibrating attribution with incrementality insights, Branch identified the true ROAS performance of their Meta ads and adjusted ad spending, achieving:

113%

incremental revenue generated from Meta ads

50%

ROAS increase

for Meta ads

50%

ROAS increase for Meta ads

19%

MER

improvement

19%

MER improvement

Read full case study

Shoptalk

True Classic

True Classic was hesitant about TikTok spending, but using WorkMagic's incrementality-calibrated attribution, they recognized TikTok as a growth driver.

74%

higher iROAS than any-click reported

74%

higher iROAS than any-click reported

19%

of organic search orders driven by TikTok campaigns

19%

of organic search orders driven by TikTok campaigns

64%

revenue boost opportunity unlocked

64%

revenue boost opportunity unlocked

Read full case study

Shoptalk

FAQ

What's the difference between WorkMagic's Data-Driven Attribution and Incrementality-based Attribution?

Data-driven attribution is WorkMagic's starting attribution model for brands. This is the best solution for smaller brands. Incrementality-based attribution is a brand-specific attribution model that is calibrated by a brand's incrementality tests. This is the best solution for brands that have sufficient volume for incrementality tests (~3,000+ orders a month).

How do I know if I can run incrementality tests?

How long do incrementality tests last?

How often should I run incrementality tests?

What channels can WorkMagic's incrementality tests measure?

How does this compare to channel's native conversion lift studies?

Ready to improve your marketing efficiency?

Talk with a WorkMagic
growth expert

Talk with a WorkMagic
growth expert

Talk with a WorkMagic
growth expert