Incrementality-calibrated MMM
Incrementality-calibrated MMM
WorkMagic integrates incrementality test results into Media Mix Modeling (MMM) to build diminishing return curves, helping e-commerce brands to predict and optimize budget allocation with greater accuracy and confidence.
WorkMagic integrates incrementality test results into Media Mix Modeling (MMM) to build diminishing return curves, helping e-commerce brands to predict and optimize budget allocation with greater accuracy and confidence.
Why iMMM wins
Why iMMM wins
Unlike traditional MMM, which relies on assumptions and historical correlations, Incrementality-calibrated MMM (iMMM) evolves continuously through in-market incrementality tests, providing validated budget recommendations with confidence.
Unlike traditional MMM, which relies on assumptions and historical correlations, Incrementality-calibrated MMM (iMMM) evolves continuously through in-market incrementality tests, providing validated budget recommendations with confidence.
True Causality
Our unique approach calibrates MMM with incrementality test results, ensuring data-driven, causal insights of your marketing mix rather than just correlations.
Our unique approach calibrates MMM with incrementality test results, ensuring data-driven, causal insights of your marketing mix rather than just correlations.
Adaptive Learning
We continuously integrate new test results to refine your brand-specific predictions and improve accuracy over time.
We continuously integrate new test results to refine your brand-specific predictions and improve accuracy over time.
Saturation Analysis
We simplify the analysis of your marketing mix by identifying when your ad dollars begin diminishing returns, helping you optimize your budget for stronger results.
We simplify the analysis of your marketing mix by identifying when your ad dollars begin diminishing returns, helping you optimize your budget for stronger results.
Budget recommendations with high confidence
Budget recommendations with high confidence
Budget recommendations with high confidence
Traditional lift testing can take months. WorkMagic provides clear, data-backed results in as little as three weeks, which calibrates our MMM to give you incrementality-backed budget recommendations that land within 10% of results.
Traditional lift testing can take months. WorkMagic provides clear, data-backed results in as little as three weeks, which calibrates our MMM to give you incrementality-backed budget recommendations that land within 10% of results.
Optimize your spend towards these goals
Optimize your spend towards these goals
Optimize your spend towards these goals
Max ROAS
Max ROAS
Allocate budgets to drive the highest return per dollar spent before hitting diminishing returns.
Max Marginal ROAS
Max Marginal ROAS
Find the optimal budget level that delivers the highest incremental efficiency and avoids overspending.
Max Sales
Max Sales
Increase ad spend strategically to maximize total sales while optimizing returns.
Validated prediction for decision making
Validated prediction for decision making
Our MMM analytics are dynamically updated based on the experiments running with WorkMagic, providing reliable suggestions for your decision making and budget allocation.
Our MMM analytics are dynamically updated based on the experiments running with WorkMagic, providing reliable suggestions for your decision making and budget allocation.
Predict outcomes of budget increases or decreases with greater accuracy
Recommend spending based on business targets, whether it's maximizing sales or ROAS
Success stories
Brands leveraging WorkMagic's iMMM framework have seen drastic improvement in their main business KPIs.
Explore case studies
Success stories
Brands leveraging WorkMagic's iMMM framework have seen drastic improvement in their main business KPIs.
Explore case studies
Success stories
Brands leveraging WorkMagic's iMMM framework have seen drastic improvement in their main business KPIs.
Explore case studies
FAQ
How is WorkMagic iMMM different from traditional MMM?
iMMM (Incrementality-calibrated MMM) integrates real-world experiment results (incrementality tests) into Media Mix Modeling. Unlike traditional MMM platforms, which depends on historical correlations, our MMM platform delivers true causal insights and dynamically updates based on live tests—giving you accurate, validated recommendations you can trust.