Growth by science
Growth by science
Growth by science
Leverage incrementality testing to understand the true impact of your marketing efforts. Drive growth with incrementality-based attribution calibrated for your brand.
Leverage incrementality testing to understand the true impact of your marketing efforts. Drive growth with incrementality-based attribution calibrated for your brand.
Trusted by
Our methodology
Our methodology
Our methodology
Boost revenue and marketing efficiency with holistic measurement
Boost revenue and marketing efficiency with holistic measurement
Combining incrementality, MTA, and predictive MMM, we provide brands with a full measurement toolkit to strategize media spending across channels and optimize operations down to the ad level.
Calibrate attribution models with incrementality tests
Calibrate attribution models with incrementality tests
Calibrate attribution models with incrementality tests
By refining attribution models with incrementality test results, we deliver the most accurate view of your marketing performance, informing your decisions that drive real business impact.
Our solution
Geo incrementality testing
Incrementality-based attribution
Halo effect analysis
MMM & Media planner
Audience Insights
Our solution
Geo incrementality testing
Incrementality-based attribution
Halo effect analysis
MMM & Media planner
Audience Insights
Our solution
Geo incrementality testing
Incrementality-based attribution
Halo effect analysis
MMM & Media planner
Audience Insights
Why WorkMagic
Why WorkMagic
Why WorkMagic
Holistic measurement
With MTA, incrementality, and MMM, WorkMagic helps you track every marketing channel (including video ads and CTV channels) and the impact across all your stores on Shopify, Amazon, Walmart, and more.
Automated Testing
Ad-level optimization
First-party data
Holistic measurement
With MTA, incrementality, and MMM, WorkMagic helps you track every marketing channel (including video ads and CTV channels) and the impact across all your stores on Shopify, Amazon, Walmart, and more.
Automated Testing
Ad-level optimization
First-party data
Holistic measurement
With MTA, incrementality, and MMM, WorkMagic helps you track every marketing channel (including video ads and CTV channels) and the impact across all your stores on Shopify, Amazon, Walmart, and more.
Automated Testing
Ad-level optimization
First-party data
Experience that drives results
Experience that drives results
Experience that drives results
As seasoned PhDs, data scientists, and measurement experts, we've developed successful solutions for FAANG companies and top international brands. With WorkMagic, we bring our expertise and proven methodologies to the forefront, automating backend processes to ensure your success with the same level of precision trusted by industry leaders. Read case studies>
See what our users are saying
See what our users are saying
See what our users are saying
WorkMagic has been an incredible partner in helping to understand the incrementality of our marketing campaigns at a fundamental level. The insights gained from our Meta incrementality test have been a game-changer for our marketing approach.
Sib Mahapatra, Co-founder of Branch Furniture
WorkMagic is the first player I've seen pair an attribution model that's customized to a brand with incrementality testing. It has helped us significantly improve our confidence in attribution.
John Peters, Director of Amberjack
Super excited about WorkMagic, we have not found a tool that can provide us with even semi-accurate attribution by channel, not to mention sharing insight on incrementality and halo-effect. Work Magic ticks all these boxes with a best-in-class margin of error
Kieran Mathew, GM & Partner of Equip Foods
WorkMagic has been an incredible partner in helping to understand the incrementality of our marketing campaigns at a fundamental level. The insights gained from our Meta incrementality test have been a game-changer for our marketing approach.
Sib Mahapatra, Co-founder of Branch Furniture
WorkMagic is the first player I've seen pair an attribution model that's customized to a brand with incrementality testing. It has helped us significantly improve our confidence in attribution.
John Peters, Director of Amberjack
Super excited about WorkMagic, we have not found a tool that can provide us with even semi-accurate attribution by channel, not to mention sharing insight on incrementality and halo-effect. Work Magic ticks all these boxes with a best-in-class margin of error
Kieran Mathew, GM & Partner of Equip Foods
WorkMagic has been an incredible partner in helping to understand the incrementality of our marketing campaigns at a fundamental level. The insights gained from our Meta incrementality test have been a game-changer for our marketing approach.
Sib Mahapatra, CEO of Branch Furniture
WorkMagic is the first player I've seen pair an attribution model that's customized to a brand with incrementality testing. It has helped us significantly improve our confidence in attribution.
John Peters, Founder of Amberjack
Super excited about WorkMagic, we have not found a tool that can provide us with even semi-accurate attribution by channel, not to mention sharing insight on incrementality and halo-effect. Work Magic ticks all these boxes with a best-in-class margin of error
Kieran Mathew, GM & Partner of Equip Foods